Digital Scorecard
Thank you for participating in Lighting One’s digital scorecard program. We hope we’ve provided you with some opportunities to enhance your digital presence and increase online engagement. Here are some power tips from our partners at Marketing 360 to help get you started. Check out the videos and let us know when you’re ready to take your digital marketing to the next level.
Searchability - Ranking High for Your Best Keywords
- Focus on one keyword/keyword phrase at a time
- Optimize your homepage for that keyword/keyword phrase
- Link keyword/keyword phrase instances throughout your website to your homepage
- Put an ongoing content production plan in place
- Make minimal updates to your homepage monthly
- Bonus tip - track your organic search progress
Engagability - 4 Modern Website Design Tips
- Design your website for mobile-first
- Keep your content short and sweet
- Embrace open space on your website. Don’t overcrowd it
- Use large, easy-to-identify buttons with clear calls-to-action
Convertability - 10 Hacks That Increase Landing Page Convertability
- Use images that at the very least look authentic. Use real images when you can
- Switch out non relevant images. Images should be relevant to written content
- Showcase your reputation (reviews, trust badges, etc)
- Use shorter forms (5 fields or less if possible)
- Have a compelling call-to-action. Use the word “get” whenever possible
- Use on-site video to answer common questions
- Create audience lists for retargeting campaigns
- Be sure your landing page headline matches your ad copy
- Compare your pages with your competitor’s pages
- Make sure the page looks great on mobile devices
We have options for existing and new clients.
Existing Members in L1 Marketing Programs that want to do more:
Contact:
Kaitlyn Brunswig,
Lead Marketing Success Manager,