• Websites 360 or BigCommerce Catalog add on (not included - see add ons for package details)

• CRM

• Call Tracking

• Nurture

• Listings

• Reputation

• Social Scheduling

• Reporting

• Scheduling

Brand Commercial (1)

• Optimized for commercial usage on OTT (Hulu, Apple TV, and other streaming platforms)

Content Marketing Blitz (1)

• Blog post OR new page/adding content to existing page
• Email to correspond with page content
• 4 corresponding social posts with the email and new page content

Standard Video (1)

• 30 second video complementing blitz

Infographic

• Image-based visual representation of the blitz to be shared in email content, on the website, and through social channels

Content packages include updating Lighting One national emails to your local showroom and scheduling/sending on your behalf. Content products can be swapped based on upcoming events/sales/etc. Lead time on all deliverables is 3-4 weeks.

Brand
OTT/YouTube/Google/Bing/Digital Billboards/Spotify

• Increase showroom brand awareness, trust, and interest with highly targeted image, text, and video ads in your local area. Waze
• Increase showroom foot traffic and physical awareness

Local Search

• Promote top services (lighting design, whole home lighting, lighting by room and type, etc.) via inbound search ads

Shopping
Google

• Promote top products via Google Shopping

Retargeting + Custom Audience Targeting
Facebook/Instagram/Google Display Network

• Retarget visitors to encourage store visitation or online shopping
• Boost social posts included in the content package

Facebook, Instagram, Pinterest

Content Creation and Distribution

12 posts per month

• Image posts specific to each showroom’s key manufacturers
• Sharing blogs if applicable - SEO or internal consistent blogs
• Sharing Lighting One video assets
• Sharing provided video and image assets from showrooms
• Consistent brand design where necessary
• Focus on key messages specific to showrooms
• Content optimized for each platform
• Repurposing user-generated content tagged on showroom and manufacturer pages, crediting the designer/builder, and adding showroom messaging
  • Will create templated response to ask permission

Example cadence: Manufacturer posts, showroom value highlight, blog post, staff highlights, lighting tips, design ideas

Engagement

Facebook

• Responding to/liking comments
• Responding to reviews
• Communicating with showroom
• POCs about any direct messages that need to be answered
• Engaging with the news feed of the page
• Engaging with the universal list of industry leaders
• Engaging with any local industry profiles that are identified by the
• showroom

Instagram

• Responding to/liking comments
• Updating the link in bio when applicable
• Communicating with showroom POCs about any direct messages that need to be answered
• Engaging with the news feed of the page
• Engaging with the universal list of industry leaders
• Engaging with any local industry profiles that are identified by the showroom
• Engaging with local and industry hashtags

Pinterest

• Following relevant industry accounts to boost visibility
• Commenting on relevant industry content
• Pin 10 industry posts to an inspiration board

Management

Facebook

• Updating bio when applicable

Instagram

• Updating bio when applicable

Pinterest

• Keyword research
• Seasonal board creation
• Updating bio when applicable

Also Includes

Leveraging Other Marketing Assets

• Sharing infographics
• Sharing blogs
• Coordinating posts with email promotions

Reporting

•  Monthly reports on key metrics broken out per platform
  • Impression share/audience growth
  • Top performing posts
  • Top demographics

White Glove Catalog Email Package

Take full advantage of the $31,200 of assets the Lighting One and Marketing 360 team have developed over the years! With this "turn-key" package, we will take care of the setup, scheduling, and distribution of all the content listed below! Ensuring your business is following the best practices and strategies that have brought the rest of our showroom owners success through Email Marketing.

Learn More

• Partner Success Manager
• Custom Project Manager
• Dedicated Ad Specialist
• Dedicated Content Marketer