Add-ons
Add these to any marketing package!
BigCommerce catalog - starting at $3000 + recurring costs
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Dedicated Project Manager
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Approximately 3 month Onboarding Process
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Scheduled calls and coaching sessions for each piece of setup
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Custom Developed by Lighting One and Marketing 360
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One consolidated website for showroom and catalog solution
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Quarterly Enhancements
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Filtered Search
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Shop By Family
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Instagram feed
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Direct Data Feed integration with XO Logic or Lights America Data Feeds
BigCommerce Platform - (Required)
- Platform Cost - $500/mo
MadScrubber - (Required)
- Data Scrubber & Uploader - $250/mo
Data Feed Provider (Required)
XO Logic
- Starting at $450/mo (Data feed only)
Lights America
- Starting at $500/mo (Data feed only)
- One time setup fee of $1000 for new customers
- Free for existing Lights America customers
SWYM Wishlist
Social Media Package - starting at $1200/mo
Facebook, Instagram, Pinterest
12 posts per month
- Image posts specific to each showroom’s key manufacturers
- Sharing blogs if applicable - SEO or internal consistent blogs
- Sharing Lighting One video assets
- Sharing provided video and image assets from showrooms
- Consistent brand design where necessary
- Focus on key messages specific to showrooms
- Content optimized for each platform
- Repurposing user-generated content tagged on showroom and manufacturer pages, crediting the designer/builder, and adding showroom messaging
- Will create templated response to ask permission
Example cadence: Manufacturer posts, showroom value highlight, blog post, staff highlights, lighting tips, design ideas
- Responding to/liking comments
- Responding to reviews
- Communicating with showroom
- POCs about any direct messages that need to be answered
- Engaging with the news feed of the page
- Engaging with the universal list of industry leaders
- Engaging with any local industry profiles that are identified by the
- showroom
- Responding to/liking comments
- Updating the link in bio when applicable
- Communicating with showroom POCs about any direct messages that need to be answered
- Engaging with the news feed of the page
- Engaging with the universal list of industry leaders
- Engaging with any local industry profiles that are identified by the showroom
- Engaging with local and industry hashtags
- Following relevant industry accounts to boost visibility
- Commenting on relevant industry content
- Pin 10 industry posts to an inspiration board
- Updating bio when applicable
- Updating bio when applicable
- Keyword research
- Seasonal board creation
- Updating bio when applicable
Leveraging Other Marketing Assets
- Sharing infographics
- Sharing blogs
- Coordinating posts with email promotions
Reporting
- Monthly reports on key metrics broken out per platform
- Impression share/audience growth
- Top performing posts
- Top demographics
